After school, Lucy studied B.AppSc in Recreation Planning and Management at the University of South Australia. Upon finishing her degree she traveled overseas before returning to Bremerton and taking on the role of Administration Manager.
In 2000 she completed a post-graduate course in International Wine Business at the University of Adelaide to expand her knowledge of the wine industry, marketing and wine tourism.
Lucy is now co-general Manager of Bremerton (along with her sister Rebecca) and is heavily involved in the Marketing, Sales and Administration side of the business. Lucy regularly supports markets both interstate and overseas by sharing the Bremerton wines and story.
Since 2004 Lucy has been the brand custodian of Bremerton. She is the driving force behind the brand and packaging reviews as well as the major print, online and TV advertising campaigns.
Lucy oversees the highly successful Bremerton Cellar Door which won best Tourism Cellar Door for Fleurieu Peninsula for six years and won “Hall of Fame” status.
Lucy has been a member of the Langhorne Creek Winemakers Association since 1998 and has held roles on the SA Wine Tourism Advisory Board, the Fleurieu Peninsula Tourism Committee (including as chairperson) and on the SA State advisory committee for Family Business Australia . In 2016 Lucy also became a member of the Wine Industry Development Scheme Collaborative Advisory Group.
In 2004, Lucy was one of 5 finalists in the South Australian Young Business Woman of the year awards and in 2005 was included in the National Australia Bank “Icehouse Management Development” program.
Lucy is also a partner to Ben and most importantly a mother to Peggy and Rupert Potts.